Like everything else in the realm of print media, bookstores have been having a rough go of it the last decade or two.
Waldenbooks, Crown Books and Borders no longer exist, with the latter chain shuttering its last 400 stores in 2011. Barnes and Noble is the last surviving book chain thanks to an aggressive strategy of expanding their cafe and lounge space, encouraging shoppers to hang out while they sample books and drink coffee.
There are still some 14,000 bookstores in the US, depending on how some hybrid businesses are categorized, and independent booksellers now make up the majority of real-world retail while the giant that is Amazon looms.
The key to survival is offering things Amazon can’t. Some distinguish themselves by catering to specific customers, like fans of mystery or science fiction, offering rare and signed volumes alongside their regular stock. Some pursue a Barnes and Noble-like strategy, leaning heavily into the hybrid coffee shop model. And some become community spaces for book signings and poetry nights.
Others lure customers inside — and back after they’ve already visited — with pets.
In a new story, the New York Times highlights independent book shops around the country that have dogs, lizards, turtles, rabbits, and of course, cats.
When it comes to our furry and clawed friends, some shops are populated with adoptable felines:
At the Literary Cat Co. in Pittsburg, Kansas, readers have the opportunity to adopt a pet while they shop. The store partners with a local rescue organization, hosting about seven cats at a time, along with three permanent feline “employees”: Hank, the regional manager; Scarlett Toe’Hara, the assistant regional manager (she’s polydactyl); and Mike Meowski, the assistant to the assistant regional manager.
Jennifer Mowdy, the store’s owner, described each cat’s role, personality and origin story with the air of a matriarch ticking off successful grandchildren. Speaking of the upper respiratory illness that cost Mike Meowski an eye, she sounded stoic. He was a kitten; she was there for him. They soldiered through.
Mowdy created a glass alcove for allergic customers – and to deter escapees – and a “kitty conference room” (accessible by cat door) for litter boxes. With regular scooping, four air purifiers and daily mists of Mrs. Meyers Room Spray, she said the scent of the store is neutral to positive.
In the past year and a half, the Literary Cat Co. has facilitated 50 adoptions. “We’ve only had one cat that didn’t work out,” Mowdy said. “Too much fight in her.”
Kittens tend to wreak havoc; Mowdy prefers a mature animal of the “Don’t call me, I’ll call you” variety. Felines are welcome to scale shelves and interact with readers as they please, which is their way.
“They get to practice being a good house cat,” Mowdy said. “They get socialized.” Occasionally, the right cat finds the right reader’s lap. The rest is destiny (with the rescue organization handling logistics; the Literary Cat Co. simply makes the introduction).
Check out the entire story here. (No paywall.)
via Pain In The Bud